Fairfood’s mandate is limited by its meta-criteria. Fairfood works only on issues that are based on international conventions, agreements and norms and that have a relation with poverty and hunger.

Fairfood's mandate

Fairfood’s mandate in relation to its overall activities is as follows:

1. Fairfood concentrates mainly on carrying out activities, developing partnerships, programmes and collaborations that relate to alleviating poverty and hunger.
2. To facilitate the legitimacy of its work, Fairfood only focuses on sustainability discourse and participating in joint actions that are backed up by international conventions, agreements and norms. To this end, Fairfood’s entire sustainability agenda, including its researched sustainability priority issues, are based on such conventions, agreements and norms. For more information, see the Sustainability Agenda.
3. Fairfood’s sustainability agenda is inclusive, in that it not only focuses on social and environmental issues, but also on the so-called “forgotten” economic issues, such as tax avoidance, transfer-pricing, corruption/bribery, and market distorting subsidies essential for sustainable trade.
4. With respect to Fairfood’s central objective, Fairfood concentrates on food and beverage products produced globally, irrespective of where they are produced, i.e. developed or developing countries.
5. Fairfood encourages brand owners to certify their products with reliable sustainability certification labels, or to show how the level of sustainability of their brand products is guaranteed in other ways. Fairfood also recommends sustainability certifications, labels and initiatives (solutions), but does not implement or certify these initiatives.
6. Fairfood uniquely concentrates on the level of sustainability of the companies’ brand products instead of on the companies themselves. Fairfood only approaches brand owners of brand products and not the retailer. Unilever, for instance, is the brand owner of Magnum ice creams and can be the producer of house brand ice creams as well. However, Fairfood will only approach Unilever for its Magnum ice cream and approach the brand owner, the supermarket for instance, for house brand ice creams.

Fairfood's positioning

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