Sander De Jong believes there is a better way to feed the world. His enthusiasm and experience as an entrepreneur and marketer make him the ideal person to plot a new course for Fairfood. Sander was the co-founder of the social enterprise The Dutch Weed Burger. He also set up CoFounders, a network of impact entrepreneurs. He was previously a strategy consultant for Boer & Croon, where he worked for various national and international commercial and non-profit organisations. In addition, Sander is a mentor and coach for a range of food start-ups and foundations.