Emphasising implementation of sustainability policies and plans

We focus on the implementation of holistic, integrated policies and plans from food and beverage companies rather than one-off company actions because we believe that within those integrated plans, real change and impact is possible. A basic step towards implementation is for brand owners to identify the main sustainability issues relating to the production of their products. Fairfood can suggest some applicable major chain issues to brand owners based on its internal research. In addition, if a brand owner is uncertain of the level of sustainability of its products, via our Corporate Sustainability Analysis project, Fairfood can assist in assessing the brand owner’s efforts towards the sustainability of its products.

Furthermore, we emphasise that transparency to all stakeholders (including us) should be an essential component of any company’s implementation plans as a pre-condition to be sustainable. Not only is structural transparency imperative, but also the transparency about a company’s global impacts. However, Fairfood avoids capitalising on such transparency to focus on scandals and challenges associated with companies, rather, we take the approach of encouraging companies to think about and implement solutions that may address such challenges throughout their operations.