Voluntary certification schemes and initiatives have proliferated during recent years in response to the growing concern about food production methods and the impact of these methods on the environment and the people in poor countries. However, much about these initiatives and what they mean, including which sub-sectors they certify, and which sustainability issues they address, is still unknown.

Certification Initiatives

By obtaining a sustainability certificate, brand owners can improve the level of sustainability of products to the delight of consumers. Such certificates also serve to enhance ethical trade, provide better working conditions for local farm workers, create market access, generate economic empowerment for local farmers, and protect the environment from disastrous impacts.

Solutions

Fairfood analyses several available certification schemes and recommends them as solutions to brand owners during its lobbying approaches. Fairfood believes that a proactive action such as recommending suitable and well-researched solutions to brand owners will increase the chances that their brand products are sustainable in the end. Fairfood is also willing to recommend tailor-made solutions, but only when implementation partners are identified, as its scope does not include implementation.

Reliability

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