Strategy

At Fairfood we employ a holistic strategy to actualise our mission and central objective. The pillars on which Fairfood’s strategy is based are the following:

• Analysing contexts, trends and issues in the food and beverage industry
• Encouraging food brand owners to be responsible
• Stimulating food brand owners to establish and implement sustainability policies
• Proactively recommending viable solutions to food brand owners’ sustainability challenges
• Communicating genuine sustainability progress made by food brand owners
• Applying public pressure on food brand owners, if needed
• Establishing partnerships with relevant organisations