Public Attention to Support Advocacy Trajectories

In case a specific advocacy trajectory requires public attention, Fairfood makes use of several possibilities and strategies. We can develop public campaigns as well as utilise other communication tools to put specific brand owners in the spotlight with the goal of increasing the level of sustainability of their products. Depending on the effect we consider best, different brand owners are motivated in different ways. The tone of public attention can be either positive or critical. Examples of successful public attention are Mars, DeliXL and Ferrero.

Fairfood is capable of quickly mobilising various target groups that can support our campaigns and actions towards brand owners. We are in contact with a wide range of supporters who support these public campaigns. International NGOs, consumer groups, employees of food and beverage companies, and citizens worldwide are all eager to offer their support. Online and traditional media are used to support our campaigns and actions and to further spread our message. For more information, please contact the Director communications.