Fairfood news

Fairfood and 'StoereVrouwen' organized a speed-shop-race

Amsterdam, 2 July 2008

On Wednesday morning July 2nd, Fairfood officially released its new product list by organizing a Fairfood-speed-shop-race between visitors of supermarket Dirk van den Broek on the Marie Heinekenplein in Amsterdam. Under the guidance of the Stoere Vrouwen, the advocates of sustainable shopping – three extremely enthusiastic consumers ran through the supermarket. Mrs. Mooi was the winner: 22 products in her basket within 2 minutes! She received a cheque of 100 Euro’s worth of free Fairfood-shopping in the Dirk van den Broek!

DJ’s and politicians spin records for fair fruit

Amsterdam, 28 may 2008

On june 3rd the “Plein” in The Hague was turned into a dance floor. DJ’s Ricky Rivaro and Gregor Salto and several Dutch politicians from various parties, including Mei Li Vos (PvdA), Boris van der Ham (D66), Kees Vendrik (GL), Sharon Gesthuizen (SP), Joël Voordewind (CU) and Kathleen Ferrier (CDA), played tracks against hunger and for fair fruit. By doing this, they expressed their support to Fairfood and ICCO, who want to inform the consumers about the positive initiatives in the fruit sector.

Foto: www.msai.nl

Politicians ask for transparency

Amsterdam, 25 april 2008

Watch their video messages!

Kick-off new Fairfood inquiry 2008

Amsterdam, 22 February 2008

As of next week, no less than 797 food producing companies will receive the "Product Fairness Questionnaire 2008". They will be asked to indicate their products’ fairness. A grand total of 3000 products from 130 different product groups will be reviewed, compared to 1500 products from 77 product groups last year.

New product groups include filet américain, crisps and yoghurt. Producers have 2½ months to return the questionnaire, after which a process of testing and evaluation will begin. The new fair list of products will be published by the end of June.

Founder Eelco Fortuijn hands over the torch

PRESS REPORT
Amsterdam, 17 January 2008

Per 1 January 2008 Fairfood's founder Eelco Fortuijn (1970) has passed on his directorship to Frank van der Linde (1968), previously managing director with Fairfood. Fortuijn will stay available fulltime for Fairfood until June 2008 as advisor and spokesman. After that, he will stay involved with Fairfood as external advisor.

After five years of fast growth, Fairfood stands firm. In Fortuijn's words: "The days of pioneering are over." Besides the advisorship for Fairfood, Fortuijn will also explore other horizons. "I have thousands of ideas and I would like to develop them", said Fortuijn.

After working for, among others, Fair Trade Original and Amnesty International, Frank van der Linde was asked four years ago to implement his organisational skill for Fairfood. Under his supervision Fairfood has grown into an established organisation of 24 paid co-workers (and three times as much unpaid co-workers) and has taken the first steps towards foreign countries. Under the direction of Van der Linde, Fairfood wants to develop into THE European campaign and lobby organisation for increasing the sustainability of food consumption.

Publicity stunt 2007!

Den Haag 18th of December 2007. Cardboard-kids Demonstrated on the central square just in front of the Dutch Parliament in The Hague. With this demonstration they wanted to draw attention to the severe forms of child labour or forced labour in the cocoa sector.

Winner of the Fairfood movie contest

The video below won the Fairfood movie contest 2007.

Dutch politicians shake, serve and drink fair cocktails!

Watch the video below (Dutch) of the Cocktail Publicity Stunt 2007!