Send a Valentine’s card to the people that produce your food

8 February 2016

Valentine’s Day is coming up! That special day on which we tell our loved ones that we love them and we go out for a romantic dinner with our partner. One thing that most likely won’t cross our minds on our dinner out is the people that produced the food that’s on our plates. Let alone whether their working conditions are acceptable.

This Valentine’s Day you can tell the people that produce your food that you care about their hard work by sending them a Valentine’s card.

Millions of people are producing and packing our food

On a daily basis, we consume food that comes from far away and that has been touched already by many hands before it ends up on our plates. Millions of people around the world are producing, picking and packing our food, from tomatoes to shrimp, from cocoa to sugar. These workers often work long days under harsh working conditions, for wages that are not even enough to live on. While at the same they often don’t know their rights and even if they do, they are not allowed to stand up for their rights.

Have you ever thought about Fatima in Morocco who picks our tomatoes, Burmese Win who peels our shrimp, or Elmer who cuts sugar in Nicaragua which is used to make rum?

Take the opportunity to send a personal message to a food worker

This Valentine’s Day you can tell food workers all around the world that you care about their hard work by sending them a Valentine’s card. You can make it even more personal by writing your own personal message on the card. We will make sure that these cards end up in the homes of Burmese shrimp workers in Thailand, tomato pickers in Morocco and sugarcane workers in Nicaragua. And if we’re lucky we may even receive some messages back from the workers this year!

Last year, hundreds of consumers joined us and we sent a huge card to Burmese shrimp workers in Thailand which they really appreciated.

Why send a Valentine’s card to food workers?

Here at Fairfood, we admire the work done in the global food industry. This starts by showing our appreciation with a Valentine’s Card, but does not end there. Here’s what we do for the workers in South East Asia, Morocco and Central America:

Did you know about tomatoes from Morocco?
In the south of Morocco, 70,000 people – mainly women – are employed in tomato production, 90% of which ends up in Europe. Moroccan tomatoes sold in European supermarkets all year round are picked by workers who are paid poverty wages. Fairfood strives to ensure that living wages are paid to these workers who work long hours and get paid €5,60 a day. Fairfood empowers them, especially women, to stand up for their rights. This is Zahra’s story in two minutes.

Did you know about the story behind Asian shrimp we buy from European supermarkets?
The Asian shrimp sector provides hundreds of thousands of jobs, however it pays its shrimp workers very low wages. Shrimp workers in Thailand, Vietnam, India and Bangladesh earn poverty wages of just a few euros a day, forcing them to work long hours with little to no job security. Fairfood is working together with several European supermarkets to ensure that these workers earn a living wage and invites consumers to join this effort. This is Sandar and Nal’s story in two minutes.

Did you know about the bitter reality behind the rum we buy from big rum brands?
Sugar and sugar products like ice-cream, soft drinks and alcoholic drinks fill the shelves of supermarkets every day as well as our own fridges. Almost all Central American countries produce large amounts of sugarcane. The long working days of sugarcane cutters, in warm conditions with lack of access to sufficient drinking water and shade, is making them suffer from the fatal Chronic Kidney Disease of non-Traditional causes. Fairfood is pushing companies to ensure positive change in the lives of workers by implementing safe and healthy working conditions and invites consumers to join this effort. This is the bitter reality behind Nicaragua’s Rum.


Let’s put a smile on the faces of food workers this Valentine’s